Brand Story
18 Mar 2023, 03:43 GMT+10
Houston based skincare company Apoth.o.gy is a black-owned business newly founded in 2020 that defines itself as a consumer driven enterprise. It was built with the goal of cultivating acceptance and care for their clientele through a beautiful selection of sustainable products. Apoth.o.gy's ingredients are ethically sourced and naturally occur in nature. Only trace amounts of acids and chemicals are in certain products to give stronger benefits of fighting difficult conditions such as acne. However, the products are thoughtfully concocted to maximize the benefits of each ingredient within them.
Apoth.o.gy's ingredients are sourced from indigenous plants in countries such as Mexico, Egypt, and Turkey. They are paraben-free with naturally derived preservatives and surfactants, and incorporate underutilized components. This combination results in bioactive products that veer away from the unethical extraction and consumption of chemicals for skincare products. Some ingredients in their Daytime Skin Set include red reishi mushroom extract, orchid stem cells, and lingonberry stem cells. Apoth.o.gy's products boast a list of skin benefits, but they're also fairly priced amongst other competitors utilizing similar ingredients.
Founder Michael Chambers visited exotic locations to learn about the historical use of indigenous ingredients and their scientific makeup. Apoth.o.gy was born from the mixture of apothecary and mythology principles: The ancestral practices part of plant medicine and religious rituals birthed a company that provides products from the most natural sources while also spreading the significance of self-care via skincare routines. The pillars that support Apoth.o.gy revolve around community, healthy living, and charitable acts.
In addition to Apoth.o.gy's future vision to fight homelessness and poverty in many vulnerable groups, they are also advocating for equality in skincare. They want to break gender norms and make skincare a normalized activity for both sexes because not investing in skin health can be detrimental overtime. Apoth.o.gy wants to build a world that reflects the values of the people and gives back to those who need it.
Apoth.o.gy founder Michael Chambers concluded:
"Apoth.o.gy's ethos is to become a global brand that promotes the change people would like to see in the world by uplifting humanity through selfless giving and the promotion of natural skincare products. My goal is to share the beautifully unique way our eco-friendly ingredients are used in places abroad to nourish skin. I want to take those magical traditions and reach someone who typically wouldn't encounter ingredients my company uses. People are the greatest resource in my opinion, so reinvesting in them and the most vulnerable groups is also part of my business. By incorporating charitable effects from each purchase that customers make, they can participate in the impact I hope to make."
Media Contact:
Name: Michael Chambers
Email: info@apothogy.com
Get a daily dose of St Louis Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to St Louis Star.
More InformationWASHINGTON D.C.: The US Centers for Disease Control and Prevention (CDC) has reported that infections by the potentially deadly fungus ...
WASHINGTON D.C.: The US Supreme Court will hear a trademark dispute over a dog toy shaped like a Jack Daniel's ...
KABUL, Afghanistan: Afghanistan's education ministry has announced that the country's school year has begun, but the United Nations children's agency, ...
TAIPEI, Taiwan: In an effort to ease tensions between Taiwan and China, former Taiwanese President Ma Ying-jeou will visit Beijing ...
NIAMEY, Niger: Four weeks after US Secretary of State Antony Blinken visited Niger, an American aid worker and a French ...
BRUSSELS, Belgium: While chairing a meeting of EU foreign and defense ministers in Brussels this week, European Union (EU) foreign ...
LONDON, England: During a Bloomberg conference held in London this week, Luke Ellis, CEO of hedge fund Man Group, said ...
NEW YORK, New York - Wall Street jumped on Friday, although gains were modest after bank shares in Europe came ...
LOS ANGELES, California: Some 30,000 education workers in Los Angeles, backed by teachers, went on a three-day strike, canceling school ...
LONDON, England: Despite rising air fares, a potential global economic recession and risks of gridlock at some airports in Europe ...
WASHINGTON D.C.: The US Commerce Department has proposed new laws aimed at preventing China and other countries deemed of concern ...
NEW YORK, New York - As concerns over the banking sector eased, U.S. stocks moved moderately higher on Thursday, but ...